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Listen to it Here: The BSA’s Latest Radio Spot

Posted on Monday, May 14th, 2012 1 comment

Have you ever been blissfully rockin’ out in your car, maybe on your way to the gym or home from work, and had your zen-like bubble suddenly popped by sharp pangs of anxiety brought on by a sponsor’s advertisement? No, I’m not talking about an ad run by your political adversary’s SuperPAC or the latest documentary on climate change; I’m talking about a radio spot recently aired by the Business Software Alliance (BSA) in the Los Angeles market, in which...

Court of Appeals Rejects Subpoena to Reveal SIIA Informant’s Identity

Posted on Wednesday, February 1st, 2012

For those of you interested in the legal aspects of license compliance and software audits, here’s an interesting development that took place in the D.C. Court of Appeals just a few weeks ago: After an anonymous employee filed a bogus piracy claim with the SIIA against his/her company, Solers Inc, the firm filed a defamation lawsuit against the “John Doe” informant and tried to subpoena the SIIA to reveal the defendant’s identity. Unfortunately for Solers (and...

Ernst & Young Survey Validates True Motives Behind Vendor Audits

Posted on Tuesday, April 26th, 2011 3 comments

An article caught my eye this morning in Manufacturing Business Daily summarizing the results of a recent Ernst & Young survey that focused on software asset management philosophies and practices among software vendors and their customers. Before discussing the results, I should point out that I’m pretty skeptical about studies conducted and published by firms with a commercial interest in the topic being explored. Because Ernst & Young dedicates part of its...

Creative Ways to Trigger a Software Audit

Posted on Monday, January 31st, 2011

I came across this Computerworld article as I did my weekly scour of the news media, and wow, did it ever bring new meaning to “going rogue.” Companies understandably worry about employees “blowing the whistle” on unlicensed software–a practice promoted (and rewarded) by the BSA that’s become a primary tool for uncovering and combating corporate software piracy. But this column describes a much more seditious plot by an IT systems administrator, who, as...

$1.3 Billion Ruling in Oracle-SAP Piracy Lawsuit

Posted on Wednesday, December 1st, 2010

Imagine your company were forced to pony up $3.3 million in damages for software license infringement. Unbelievable though it may seem, this was the actual amount of the judgment in a 2007 piracy lawsuit against an unnamed international media firm. The ruling broke the record for the largest copyright infringement penalty in the BSA’s history–a record that towered far above all others for over three years. Now, imagine the judgment against your company were for $1.3 BILLION...

The BSA’s “Faces of Internet Piracy”

Posted on Monday, September 13th, 2010 4 comments

After years of “ho-hum” traditional press releases, research studies, and local radio campaigns, it looks like the BSA has hired fresh blood to breathe some life into its image. Using YouTube, the BSA is engaging in some rather clever viral marketing in what appears to be an attempt to not only promote but also to modernize its message. The “Faces of Internet Piracy” campaign evidently launched over a year ago, with videos featuring real-life “bad...

Posts Tagged BSA

Listen to it Here: The BSA’s Latest Radio Spot

Court of Appeals Rejects Subpoena to Reveal SIIA Informant’s Identity

Ernst & Young Survey Validates True Motives Behind Vendor Audits

Creative Ways to Trigger a Software Audit

$1.3 Billion Ruling in Oracle-SAP Piracy Lawsuit

The BSA’s “Faces of Internet Piracy”

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