Small- to mid-sized businesses (SMBs) don’t have it particularly easy when it comes to implementing IT solutions; they’re cursed by their need for capabilities similar in sophistication to those delivered by larger enterprise-oriented solutions. However, because of their smaller size, they generally can’t dedicate the same level of resources, whether financial or human, to investing in and managing complex framework products. The discipline of software asset management (SAM) is no exception to the SMB dilemma.
In our ten years of focusing on software asset management, we’ve observed that small- and mid-sized companies have been perpetually underserved by the vast majority of SAM products. The tools market is comprised primarily of:
1) Large enterprise-oriented solutions that are difficult and costly to deploy and manage, and tend to “bolt” SAM features on to a broad suite of functionalities such as help desk, deployment, and/or configuration management. These products are offered by some of the biggest software titans (Microsoft, BMC, CA, etc.) who endeavor to deliver entire portfolios of IT solutions to their customers. Because SAM is typically secondary to these companies’ more profitable areas of focus, such solutions frequently lack the domain expertise and dedicated support required for SMB customers to be successful in their SAM initiatives.
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